AP Brand
About Project
A brand with over a hundred million users.
Asan Pardakht Persian Switch, which is the leading electronic payment brand in its own country, was created by our advertising and branding team. From establishing the brand position and determining its name to comprehensive communication strategies (360-degree campaign).
Our team collaborated with the AP brand for over a decade and succeeded in transforming it into the top brand in the region with over a hundred million users and downloads.
Today, the AP has become generic, gaining access to stock markets, experiencing significant increases in its own shares, and transitioning from a startup to a highly significant business with substantial financial turnover and a large user base.
The AP represents one of the successful experiences of our advertising and branding team throughout our history. It managed to grow from a user base of twenty thousand to a hundred million users, achieving all branding, financial, and sales objectives. Today, the AP has succeeded in becoming a super application that serves people in various sectors and provides them with a more convenient life.
Undoubtedly, good naming, effective brand positioning, and proper communication strategies have played a crucial role in the rapid growth of the AP, along with modern communication techniques implemented in its advertising campaign.
